The Macro Approach
We’ll take a deep dive into your marketing environment to make sure that what you’re currently doing still makes sense.
We’ll analyse the critical factors you need to implement in order to get your business, products and services found online, your business chosen over the competition and your customers coming back for more.
We’ll get to know the strengths and weaknesses within your own business, where your skills are lacking, where you’re expertise lies and whether the market has changed.
We’ll get to know for sure that your current platforms, processes and plans are fit for purpose and will enable you to meet your stated aims and objectives.
We’ll identify the barriers to growth and how to unblock them and discover and deliver what your customers and prospects want and get your marketing back on track.
The Micro Approach
We now live in a multi-channel marketing world that offers up opportunities to reach a much wider audience than ever before. Therefore the Delivery process is vitally important, as choosing the wrong channels or promoting the wrong content can be an expensive mistake.
The sales funnel is not linear. The options available to you need to be working together in a 1 + 1 = 3 type approach to reach the relevant audience and to answer their questions as they move through the buying decision process.
We will review each of your individual marketing channels and activities and look at ways to improve results. We will then analyse how they work together to ensure the “joined-up” approach is working and that your website, search, content, social, email and paid digital channels are integrated to help you build a solid online presence to stimulate growth and increase conversions.
If your business is time-starved and constrained by resource, skills and expertise, we can help. We’ll work with you over an agreed period of time to get your marketing on track and heading in the right direction.