DIGITAL MARKETING STRATEGY
A digital marketing strategy is the blueprint on how you intend to achieve your goals and objectives. It’s how you differentiate your offer from the competition and meet the needs of your customers more effectively than those competitors do.
It signposts the route to success ensuring you don’t take any wrong turns along the way, helps breakdown your journey into manageable tasks, allows you to measure progress and ensures your business keeps on track and heading towards your ultimate aim.
We’ve helped dozens of our clients to create a digital marketing strategy that works, here’s how we do it...
There’s no “off the shelf” offer. Every is business is different and we listen hard to get to grips with the issues you face and to understand what you want to achieve and by when.
We take an in-depth look at the markets you operate in, defining your customers and their needs and wants, keeping an eye on your competitors and determining the reasons why people buy from you.
We work with you to create the framework document you need to deliver your aims and objectives, exploring the customer journey; key messages and audience personas to ensure your digital marketing activities are focused on your key customers and channels.
A written document detailing what you need to do and why, along with an editorial calendar providing a breakdown of the marketing activities to get involved in, and the KPIs and metrics you need to measure.
We work with business owners, directors and heads of department to help develop their digital marketing strategy and implement their marketing plans.
We can create your plan and deliver the digital marketing activities your business needs.
To arrange a coffee and a chat, please call us on 01803 413481, or fill in the form.