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Marketing Audit and Review

For many small and medium sized businesses having a full time marketing resource is not an option. With limited time and in-house skills available, marketing can become a haphazard affair, put together at the last minute and based on what’s been done before.

Today’s audience has a multitude of marketing channels to choose from and you can’t be everywhere. It’s vital to know if you have chosen the right channels, your messages are aligned, on-brand and targeting the right audience.

Not knowing can be expensive, resulting in poor results and a lacklustre performance.

If your marketing activities are not generating the returns your business needs, then there is no point in continuing to do more of the same.

You need to take a fresh look at what's needed to improve your marketing performance.

A Marketing Audit and Review isn't part of the sexy, glamorous world of marketing; it's hard graft, so it's an area that businesses tend to steer clear of. This is a big mistake.

To sustain success you need to know the strengths and weaknesses within your own business, where your skills are lacking, where your expertise lies and whether the market has changed.

It's about identifying the barriers to growth and unblocking them and it's about really knowing and delivering what your customers and prospects want.

Undertaking a Marketing Audit and Review is a vital part of your marketing planning process and can influence whether your business fails or succeeds. The results will enable you to understand whether your business is in shape to deliver the results you need. 

How does it work?

There are several options available to you ranging from the undertaking of a simple snapshot of your current marketing activities through to an in-depth look at your complete marketing environment. The process is the same, but the level and depth of the research we need to carry out will differ and can be agreed during our initial telephone conversation. 

Stage 1

We will send you a short questionnaire to complete prior to our meeting. We may also need to visit your business to discuss your issues and interview the key people involved.

Stage 2

We will then immerse ourselves in your marketing world, spending time researching your markets, your activities and understanding your customers.

Our Marketing Audit and Review will take an in-depth look at:

  • Your goals and objectives
  • Your current marketing activities and results
  • Your website
  • Your digital footprint
  • Your current content and collateral
  • Your internal marketing processes
  • Your external marketing environment including your customers and competitors

Stage 3

On completion of the Marketing Audit and Review, we will supply a written document detailing any issues we’ve found along the way including our recommendations on what steps you need to take to get your marketing back on track.

We may then arrange a date to meet and discuss the implications of our research, and answer any outstanding questions you may have.

Your Marketing Audit and Review will be carried out by CIM and Google qualified marketers and will provide you with an overview of what's working and what isn't.

The outcome may result in a requirement to create or modify an existing marketing plan. This is also an area where we can help.

Our strategic planning and outsourced marketing services provide a practical, flexible and affordable solution, to plug those marketing gaps without the high cost and hassle of recruitment.

Before you spend any more of your marketing budget on more of the same, find out if your current marketing activities are really delivering. Get in touch for a coffee and a chat.

Contact us today on 01803 413481, email hello@walker-riley.co.uk, or fill in the form.