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Search Engine Marketing

Is your website and social media optimised for search?

Search Engine Marketing is the umbrella term for Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising, and is a mix of organic and paid search that drives traffic to a website.

How a business gets found online has changed drastically over the last few years as Google have changed their search algorithm and introduced new services including the Google My Business listing to help raise the online profile of businesses.

There are a number of ways we can help you.

Search Engine Optimisation (SEO) 

We can work with you on a plan to ensure your business gets found online and continues to get found online. Our initial Search Engine Optimisation package includes:

Keyword research

  • On-site optimisation for SEO, including:
  • Checking keyword density on your web pages
  • Checking meta descriptions, page title tags and image alt tags
  • Installation of Google Analytics and the Google Search Console if required

Off-site optimisation for SEO, including

  • Setting up your Google My Business account
  • Content marketing planning
  • Social media planning

Google AdWords Management

Online advertising through Pay Per Click (PPC) is great way to bring targeted traffic to your site quickly. It can also be used to raise brand awareness, especially when using the Google Display Network (GDN) or a remarketing campaign. 

If your company, products or services are not ranking well in the organic search listings, your business is seasonal or you'd like to give your content or current campaigns a boost, it's an ideal option.

We will set up, manage and monitor your Google AdWords and social media advertising accounts to ensure your campaigns run smoothly and your ads are properly targeted.

Google Analytics Management

We'll provide a monthly insight into what's working on your website and what isn't, provide you with an understanding of the key metrics you need to monitor and create automated reports directly to your desktop.

As experienced marketers we will also suggest how you can improve your marketing activities based on your web analytics reports.

Google Analytics can also be integrated with Google AdWords enabling users to optimize online campaigns by tracking landing page quality and conversions to determine which ads are performing, and which are not.

Social Media Marketing Management

We will sit down with you to get a clear understanding of what your business wants to achieve through social media and identify which social networks are best for your business.  

We will develop a social media strategy for you that incorporates a content plan, SEO, paid advertising and email marketing and work with you to implement it.

We can also set up a social media listening post and ensure your social media profiles are optimised.

Before you spend any more of your marketing budget on more of the same, find out if your current marketing activities are really delivering. Get in touch for a coffee and a chat.

Contact us today on 01803 413481, email hello@walker-riley.co.uk, or fill in the form.