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Strategic Marketing Planning

A marketing strategy is the blueprint on how you intend to achieve your goals and objectives. It's how you differentiate your offer from the competition and meet the needs of your customers more effectively than those competitors do.

A Marketing Strategy identifies and specifies the vision, goals, objectives and opportunities for both you and your customers, it:

  • Delivers you a comprehensive structure and road map to enable your business to grow
  • Keeps your business on track and heading in the right direction
  • Helps you understand and promote your value proposition
  • Allows you to correctly position and distribute your key messages and content across multiple offline and online channels

To make sure you get it right you need to spend time analysing and understanding the markets you operate in, defining your customers and their needs and wants, keeping an eye on your competitors and making sure you understand the reasons why people buy from you.

The actions you take are determined by the marketing plan. This written document acts as a guide, signposting the route to success and ensuring you don’t take any wrong turns along the way. A plan will help you breakdown your journey into manageable tasks, allow you to measure progress and ensure your business keeps on track and heading towards your ultimate aim.

It shouldn’t come as a surprise that most successful businesses have a written marketing plan and the ones who don’t often waste time and money by focusing on the wrong activities, with poor results.


As digital technology disrupts the world of marketing it's important to understand whether your marketing activities are still relevant for today's audience and to identify how you can improve the returns your business needs.

If your marketing activities are not bringing in the results you want then you need to talk to us. We work with business owners, directors and heads of department who need help to develop their marketing strategy and implement their marketing plans.

We'll help define your goals and objectives, create a marketing plan integrating search, content, social and digital channels to help you build a solid online presence to stimulate growth, increase conversions and support your traditional activities. 


If you need help and support to plug those marketing gaps without the high cost and hassle of recruitment, our strategic planning and outsourced marketing services provide a practical, flexible and affordable solution.

Before you spend any more of your marketing budget on more of the same, find out if your current marketing activities are really delivering. Get in touch for a coffee and a chat.


Contact us today on 01803 413481, email hello@walker-riley.co.uk, or fill in the form.